Top 5 Fashion Games on Android in the UK: Q2 2025 Performance

In the second quarter of 2025, the top fashion games on Android in the UK, according to Sensor Tower data, showed varied performance in terms of downloads, revenue, and active users.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate, peaking at around $35K at the start of April and stabilizing around $32K by the end of June. Downloads reached a high of 4.2K in early April but declined to 1.9K by the end of June. Active users also decreased from 32.7K to 21K over the quarter.

Glow Fashion Idol by CrazyLabs LTD experienced a steady increase in revenue, peaking at approximately $10.3K in early June. Downloads climbed from 2.1K in March to a peak of 5.4K at the start of June, while active users rose significantly, reaching 18.9K by June 2.

Covet Fashion: Dress Up Game, developed by Crowdstar Inc, showed a consistent revenue stream, with a high of $7.7K in mid-May. Despite limited download data, active users fluctuated slightly, ending the quarter at 8.6K.

SuitU: Fashion Avatar Dress Up from Libii HK Limited saw its revenue peak at $6K in mid-April. Downloads were modest, reaching 742 at the end of June, while active users showed a gradual increase to 11.8K by the quarter's end.

Finally, Merge Studio: Fashion Makeover by Paxie Games experienced revenue growth, peaking at $7.5K in late June. Downloads and active users both increased, with downloads peaking at 6.6K in mid-June and active users reaching a high of 14.5K.

These insights provide a snapshot of the competitive landscape in the fashion gaming sector on Android in the UK. For more detailed analysis and data, visit Sensor Tower.